Released on: January 16, 2008, 7:17 am

Press Release Author: Alison Kramer

Industry: Marketing

Press Release Summary: Devoted to diabetes education, the Fight Diabetes NC web site
is a community resource aimed at residents of North Carolina.

Press Release Body: Holly Springs, N.C. - 919 Marketing Company successfully
continues it's efforts in positioning one of it's long-standing clients, Kerr Drug,
as a statewide resource on diabetes education. Kerr's Fight Diabetes NC web site
serves as an online center devoted to educating the community on preventing and
living with diabetes, one of the leading causes of mortality in the state. The site
offers a sense of community and purpose that is directed specifically to North
Carolina.

"We found a way for our client to channel their expertise without having high
overhead costs and without the hassle of everyday maintenance," says David Chapman,
CEO of 919 Marketing. "The initiative further strengthened Kerr Drug's position as
Carolina's leading pharmacy for diabetes prevention and care."

One of the site's most unique features is a free forum where Kerr diabetes experts
respond to posted questions relating to diabetes. Also available on the site is a
complimentary downloadable 30-page diabetes guide that focuses on living with
diabetes.

The Fight Diabetes NC is part of Kerr's larger campaign initiative, 'Don't Gamble
with Your Health,' which centers on chronic disease awareness and prevention. The
red poker chip at the top right corner of the web site represents the Don't Gamble
campaign, which was created by 919 Marketing Company and launched in 2006.

Kerr Drug and the Fight Diabetes NC web site have been featured in some of the top
media outlets in the Triangle including the News & Observer, the Herald-Sun and News
14 in Raleigh. In addition to media landings about its diabetes-education
initiatives, Kerr Drug was also recently featured in the News & Observer as a model
pharmacy chain. As many as 16 of the 160 Kerr Drug stores throughout The Carolinas
are health-care centers offering an array of health-related services that build
customer-loyalty and good faith in the community.

Over the past few years, 919 Marketing Company has continued to add to its list of
notable clients, including Alphanumeric, Jersey Mike's, BioSignia, The Coalition to
Salute America's Heroes and Rosen Law Firm.

For more information please visit: www.fightdiabetesnc.com

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About 919 Marketing Company
919 Marketing Company is a hybrid business consulting and marketing communications
firm, located just minutes from North Carolina's Research Triangle Park. A team of
seasoned, senior level consultants, 919 develops winning business strategies and
provides the marketing horsepower required to produce clear, measurable and
recognizable results. To take your company to the next level, call 919-557-7890 or
visit: www.919marketing.com


Web Site: http://www.919marketing.com

Contact Details: Contact:
Alison Kramer
919-459-8157
akramer@919marketing.com